DATANINJAMarketing Labs
Open the database
Realtor Boomerang

The leads you bought should come back.

Zillow, Realtor.com, portal, open house, and old CRM leads rarely disappear. Most are waiting for timing, trust, or a useful reason to answer. Boomerang finds that moment and gives it back to the agent.

Recover my databaseSee the recovery desk
ZillowRealtor.comHomes.comOpen housesCSV and CRM exports
The recovery desk

A real estate conversation, not a drip campaign.

The source, property, prior messages, readiness, and next action live in the same operating view. The agent sees why the lead is back before making the call.

Boomerang Recovery Desk
Illustrative buyer workflow
  1. 01Recovered
  2. 02Engaged
  3. 03Qualified
  4. 04Tour set
AM

Avery M.

SMS · Zillow buyer lead

Reengaged
  1. 6:42 PM Prior inquiry matched to 18 Harbor Lane
  2. Boomerang · 6:42 PM

    Avery, it is Maya with Jordan Lee's real estate team. You asked about 18 Harbor Lane a while back. Did you end up buying, or are you still keeping an eye on the market?

  3. Avery · 6:49 PM

    Still looking. We paused because the payment felt high.

  4. Boomerang · 6:50 PM

    That makes sense. A few similar homes just came up below that price point. Would you like Jordan to send the best three, or talk through what changed first?

  5. Avery · 6:54 PM

    Send them. We could tour Saturday if one works.

  6. Tour window held · Saturday at 11:00 AM

    Agent alerted. Original property and complete conversation attached.

Record matched Context preserved Agent alertedSample conversation. Illustrative only.
How it works

Recover the spend. Respect the relationship.

Boomerang is designed around patient conversion and clean handoff, not relentless messages.

  1. 01

    Consolidate

    Import eligible leads, deduplicate records, preserve source, notes, property interest, and the last meaningful touch.

  2. 02

    Read the signal

    Separate direct contacts, nurture leads, no response records, active buyers, sellers, and people who should not be contacted.

  3. 03

    Earn the reply

    Use the original context and a useful question. Every response updates readiness, timing, and the next responsible action.

  4. 04

    Return the opportunity

    Route a live conversation, call, consultation, or tour to the assigned agent with the complete thread attached.

Built for the real database

Useful memory. Visible control.

Source awareKnow where the lead came from and what they asked about.

Consent awareHonor channel eligibility, opt outs, quiet hours, and suppression rules.

Agent ownedAssignments, handoffs, and next actions remain visible.

Outcome measuredTrack replies, qualified conversations, appointments, tours, and contracts by source.

Bring the leads you already bought

Send them back around.

Start with a clean export or an eligible CRM connection. We will map the recovery lane before a single conversation begins.

Open Realtor BoomerangContact the lab